Increasing Conversion and Brand Recognition
Within a grant-constrained scope of work, we targeted presentation-layer solutions to problems that Playwrights Horizons faced around online ticket sales, theater v. individual show branding, and accessibility compliance. As a result we were able to transform their website into a much more effective sales and marketing tool within three sprints of work.
Our primary design activities included: auditing and updating the overall site design system to refine color use, type treatments, and type hierarchy; establishing a new visual playbook for representing shows that better leverages assets and more clearly connects with the theater's identity; and updating the show detail page template to optimize for mobile access, clarify navigation, and highlight the 'Buy Tickets' CTA.
Updated Branding Elements
Show Page, Before
Show Page, After
Show Page, on Scoll
Show Page, Mobile
© 2024 Kristina Pedicone