Work highlights

Full case studies available upon request

Proactive service messaging for Chase customers

When critical service issues occur, Chase customers often lack clear signals and paths to resolution, leading them to rely on costly call-center support. We established a proactive service-messaging strategy that elevates these issues and directs customers to simple, in-channel self-serve solutions.

+82%

Lift in CTR

Service message engagement

$150M

Projected CTS Savings

In just the first 3 years

A new content format for covering live events

Live events are increasingly important to Condé Nast brands, but Editors lacked the storytelling tools to own audience attention during these key tentpole moments. We built new, dynamic publishing capabilities to help brands amplify their editorial voice and own the moment during live events.

+300%

Increase in Traffic

Average across brands

+160%

Increase in Time Spent

Compared to traditional articles

A faster, smarter homepage for Chase.com

The legacy tech stack behind Chase.com’s homepage caused slow load times, did not allow for experimentation, and posed a high risk for vulnerabilities. We migrated to a modern stack and our latest DS components, to boost performance, enable experimentation, and drive stronger business outcomes.

#2

Dynatrace Performance Ranking

Among all US-based websites

+2.4%

Increase in Acquisitions

Estimated $28M in annual impact

Taking ownership of a critical audience touchpoint

As podcast growth outpaced strategy, brands lost control of a key audience touchpoint. We brought standardization and consistency to the overall podcast experience to increase engagement, enable performance visibility, and unlock new revenue opportunities.

700+

New Unique Pages

Increased recirculation and revenue opportunities

+3x

Increase in Unique Visitors

Average across brands

An improved homepage experience for VanityFair.com

A platform migration for VanityFair.com created an opportunity for us reassess our homepage. To better serve our readers, we redesigned the page to unify the brand expression, better align content packaging with editorial strategies, and increase overall discovery and engagement.

+1.7M

Increase in 2+ Articles

Up 6.25% from monthly baseline

+7.8%

Increase in CSAT

Up from brand average of 77%

On-demand access to holistic oncology care

Cancer doesn’t pause between appointments, especially for the 32M+ Americans in counties without oncologists. In partnership OncoHealth, we built the Iris App to expand access to comprehensive clinical support and help reduce ED visits, as well as inflated health care costs.

18+

Participating Health Plans

Available at no cost for 50M+ members

2023

eHealthcare Award Winner

Best Overall Digital Patient Experience

Replacing fines and fees with online courses, in NYC

The monetary penalties that come with a civil summonses can be undue financial burdens for many New Yorkers. To create a more fair and equitable alternative, we partnered with OATH to create a digital community service course, that can be completed from any computer with internet access.

8

Available Languages

Most commonly spoken in NYC

~18%

Average selection rate per quarter

Estimated ~400 people, based on CJRA reports

Areas of expertise

User Experience (UX/CX)

I practice an informed design process that centers the user by leveraging research and insights to understand their needs, behaviors, and challenges, to create intuitive and frictionless experiences.

UI Design

I transform complex and nebulous problem spaces into simple, clean, and clear interfaces that emphasize usability and accessibility, no matter the medium or screen size.

Product Design

I am a hands-on designer with a high standard of craft and a deep understanding of the end-to-end product lifecycle, for both native and responsive web platforms.

Design Systems

I design for scalability by establishing foundational frameworks supported by flexible components, libraries and patterns, and scaffolded by robust documentation and guidelines.

Product Strategy

I help chart the course by ensuring all initiatives have direct lines to business goals, connecting product objectives with customer problems, and clearly outlining how to measure success.

Design Leadership

I empower my team to be successful by leading through the work, connecting the dots, and facilitating collaborative, no-ego relationships with cross-functional partners.

Skills and practices

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