OncoHealth – Kristina Pedicone

OncoHealth

Providing Access to Holistic Cancer Care

Overview

Iris is an oncology-specific telehealth app that provides 24/7 personalized care to people with cancer. The platform connects patients and their caregivers with medical experts, specialists, and peer mentors to help them navigate the complex physical symptoms and emotional challenges of cancer, from initial diagnosis through treatment.

Our product team worked in partnership with OncoHealth's internal team of SMEs to combine human-centered design with the best practices and evidence-based standards of oncology care. Our work spanned all phases of product development—from research and definition, to prototyping and testing, through design and delivery—to bring the service from concept to launch in just under six months.

Key Services

App Design

UX/UI

Research

Strategy

Additional Info

Objective

The Iris app was conceived to improve access to quality care beyond a patient's scheduled appointments and treatments. With that goal in mind, our work creating the platform began with a phase of research with cancer patients and their families and caregivers, to more fully understand the health care experiences of people affected by cancer. These immersive research sessions, conducted alongside OncoHealth’s team of oncology-certified SME’s, were imperative for identifying the most impactful ways Iris could work towards closing this crucial gap.

Process

From the research we collectively distilled our insights and defined four distinct services that the app could provide to patients, allowing them to:
- Talk with a oncology-certified nurse about diagnoses as well as side effects and symptoms
- Meet with a licensed therapist for guidance on coping with the emotional side of cancer
- Connect with a network of peer mentors to commune over shared experiences
- Track personal health to monitor physical and emotional well-being

During the second, sprint-based phase of our work we created the vision for the digital brand expression in partnership with OncoHealth's internal marketing team and established the overall design system for the app, and produced detailed screens for all workflows—including these four key feature sets. Additionally, all of our work designing and developing Iris was underscored by an explicit emphasis on usability, accessibility, and user privacy.

Result
Iris is available today via iOS and Android and at no additional costs to patients of participating health plans. With approximately 70% of US citizens living in counties without licensed oncologists, it’s more important than ever for patients with cancer to have this game-changing tool at their fingertips, providing access to holistic cancer care.

Our work began with a phase of research with cancer patients and their families and caregivers, to more fully understand the health care experiences of people affected by cancer.

These immersive research sessions, conducted alongside OncoHealth’s team of certified SME’s, were imperative for identifying the most impactful ways Iris could work towards closing this crucial gap.

We also worked alongside OncoHealth's internal marketing team to create the vision for the digital brand expression and established the overall design system for Iris.

The app is structured around four distinct services that we collectively defined during our research phase:

Talking with an oncology-certified nurse
Meeting with a licensed oncology mental health therapist
Connecting with a network of peer mentors
Tracking personal health.

Pairing our established design system with the identified services, we produced detailed design artifacts and screens for all workflows and moments within the app.

Additionally, all of our work designing and developing Iris was underscored by an explicit emphasis on usability, accessibility, and user privacy.

Iris is available via iOS and Android, at no additional cost to patients of participating health plans. With approximately 70% of US citizens living in counties without licensed oncologists, this game-changing tool is incredibly important for providing access to holistic cancer care.

To learn more about Iris, you can watch a video demo below.